Overview & Challenge

This 2025 Hyundai Mobis brand commercial was created to elevate Hyundai Mobis's brand image and showcase its future mobility technologies. The advertisement was produced in both 45-second and 30-second edits for broadcast on television and in cinemas. The Mill, Seoul Studio, was responsible for the production, and my role was Motion Artist.

The core challenge of this project was to visualize abstract concepts related to future automotive technology that do not yet exist. My primary focus was on designing and animating these abstract ideas to convey Hyundai Mobis's brand identity.

My Approach & Solution

As a Motion Artist on this project, I focused on bringing abstract future mobility concepts to life through compelling visual design and motion. My specific contributions included:

1. Abstract Concept Visualization: I concentrated on designing and animating sections that required translating futuristic, intangible concepts into concrete visual experiences. This involved detailed work on subtle movements and visual effects that hinted at advanced technology.

2. Key Segment Design & Animation: I was directly responsible for designing and animating specific segments of the commercial:

   • 00:10 - 00:16

   • 00:17 - 00:21

   • 00:23 (specifically the interface design within the charger)

   • The final logo end tag

Project Outcomes

This brand commercial successfully delivered Hyundai Mobis's vision for future mobility, effectively communicating abstract technological advancements through engaging visual narratives. My contributions ensured key moments in the commercial, especially those involving the visualization of cutting-edge concepts and the final brand impression, were impactful and aligned with the overall creative direction.