HYUNDAI MOBIS
Overview & Challenge
This 2025 Hyundai Mobis brand commercial was created to elevate Hyundai Mobis's brand image and showcase its future mobility technologies. The advertisement was produced in both 45-second and 30-second edits for broadcast on television and in cinemas. The Mill, Seoul Studio, was responsible for the production, and my role was Motion Artist.
The core challenge of this project was to visualize abstract concepts related to future automotive technology that do not yet exist. My primary focus was on designing and animating these abstract ideas to convey Hyundai Mobis's brand identity.
The Approach
Translated Hyundai Mobis’s abstract future mobility concepts into a tangible visual narrative. My focus was on bridging the gap between futuristic technology and human-centric design through high-end motion.
Key Contributions
Concept Visualization: Designed and animated core segments (00:10–00:21) that defined the film’s futuristic visual language.
Interface Design: Developed the futuristic UI/UX interface within the charger (00:23), ensuring a seamless blend of hardware and software aesthetics.
Brand Identity: Executed the final logo end-tag, solidifying the brand’s high-tech impression.
The Outcome
Delivered a high-impact brand commercial that successfully communicated complex technological advancements through sophisticated motion design and art direction.