Project Overview

This animation project was designed to effectively promote the core functionalities of Google Analytics. This essential service gathers and analyzes user behavior data from websites and mobile apps, providing valuable business insights. The animation highlighted the tool's accessibility, demonstrating how users can leverage its power anytime, anywhere - be it in the park, at the office, or in the meeting.

My Role & Contributions

I directly managed the entire process of this project, from design to animation production.

• Inclusive Character Design: I designed the human characters using Google's official color palette to avoid racial bias and ensure universal representation.

• Seamless Motion Transitions: I focused on creating smooth transitions between scenes to ensure organic flow and maximize the efficiency of information delivery.