FASTFIVE is a provider of coworking spaces. They have over 35 branches in Korea. They are rapidly expanding their business such as customized office design, shared living spaces, and daycare services for customers.

FASTFIVE needed rebranding to strengthen its competitiveness in the business expansion stage. I led a rebranding project and set up the brand guidelines. It is being applied to their space and online and offline business.

Their new brand identity design allows them to maintain and build brand consistency with a fast-growing business. The creative value is “convenient, comfortable, diverse, lively, energetic”. The sharp details of the existing logo, decorative elements without reason, and a strong image reminiscent of a sports brand did not match the feeling and communication of the current FASTFIVE’s space design. The new logo was designed in a simple way so that the value could not be changed without change over time. By adjusting the length, positioning, and lowering of the middle strokes of F and E, kindness, friendliness, and individuality were added.

The existing slogan “Simplify your workspace and get inspired” was revised to “Simplify your workspace” more intuitively, and the mission of the business that FASTFIVE will expand in the future is “To maximize the quality of life by minimizing the burdens in daily life” was defined. The vivid and energetic brand colors that contain the values of FASTFIVE are applied to brand materials and spaces to provide a better brand experience to everyone who meets FASTFIVE.

Creative Direction & Art Direction: Hyejin June Hong (FASTFIVE, Visual Design Team Lead)
Brand Identity Design: FASTFIVE Visual Design Team
Space Design: FASTFIVE Space Design Team